Charles L. Colby

Keynote Speaker

Charles L. Colby, Chief Methodologist and Founder of Rockbridge Associates, is a noted innovation scholar who has written and presented extensively on technology adoption, including co-authoring a book, Techno-Ready Marketing: How and Why Your Customers Adopt Technology. In his 30+ year career, he has consulted for leading services firms, technology manufacturers, on-demand economy providers and tech start-ups. Aside from his responsibilities as a principal at Rockbridge, he works with researchers around the world who study technology behaviors, and oversees the National Technology Readiness Survey, which has tracked consumer tech trends since 1999.