General Session #1: Measure Twice, Invest Once: Analytics Can Cost You a Bundle if You Don’t

Thursday, November 15, 10:10 - 11:00 AM

Speaker(s): Figen Ülgen, PhD

Room #: Grand Ballroom I

In every industry analytics is making its mark—more than ever today with cheaper storage, faster processing and intense focus on a variety of analytics algorithms. Whether you are a healthcare CTO, a financial institution COO or the founder of a startup born in the Cloud, the opportunity cost of not investing in analytics at the core of your business is too high.

The question then is what is the true cost of integrating analytics into the backbone of your business? How do you make sure the TCO equation tilts in your favor in the short and the long term? This presentation will focus on the ways to stack the deck for your organization for a positive ROI.

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