Exceptional R&D Presentations in Spite of PowerPoint: How to Communicate in the Digital Age

Thursday, November 15, 11:15 - 12:00 PM

Speaker(s): Mark E. Jones, PhD

Room #: Vesey

“Death by PowerPoint” is in the lexicon for a very good reason. Presentations can be simply deadly. Giving a great presentation is about engaging an audience, understanding who they are and what they hope to gain by listening to you. Today, data presentation is especially important in scientific and technical presentations. Crafting graphics that are “mind ready” and easily absorbed by your audience requires thought and effort.

The skills we developed when overhead projectors were the norm still remain critically important for live audiences, yet they are rarely cultivated today when too often the audience is virtual. Effective presentations require knowing your audience, crafting your story and graphics for that select audience, recognizing the limitations of the venue, and effectively working within those limitations. Every R&D professional should hone his or her presentation skills in order to communicate effectively—internally and externally—in this digital age. This presentation will focus on the lessons learned in the industry and association worlds where science and technological communication skills form the cornerstone of engagement.

Attendees will learn:

  • How to effectively focus on your audience to deliver an impactful presentation.
  • Make yourself the focus, recognizing that you are there to influence, not simply inform.
  • How to craft effective presentations which requires planning, practice and sustained effort.