Second Day Keynote: Finding the Future: How the Best Organizations Scout Emerging Technology

Friday, November 16, 9:00 - 10:00 AM

Speaker(s): Scott Kirsner

Room #: Grand Ballroom I

How do large companies scout the trends and technologies that will be most relevant to their future success? And even more importantly, how do they introduce those concepts to their colleagues throughout the organization, and get initial experiments and pilot tests going?

In this interactive presentation, we’ll discuss some of the challenges of both “operating the radar” that seeks out emerging technologies, trends and business models—and communicating what that radar sees to the rest of the company. We’ll discuss the pros and cons of scouting in academic, startup and customer environments.

We’ll also touch on some of the ways that companies like Kellogg Co., BASF, Nokia, Hospital Corp. of America, IBM, Goodyear, Autodesk and Sherwin-Williams set up scouting activity, and collect some tips and advice from everyone in the audience in this interactive presentation.  

Key Takeaways:

  • Better “signal acquisition” with the team you have today.
  • Better “signal communication” to the rest of the organization.