From aerospace to energy, electronics to software, the pace of technological innovation is ever-quickening. To make it even more complex, innovations are increasingly crossing industry boundaries. No longer can companies miss a generation of technology and expect to remain competitive. Cutting-edge technology changes faster with year and each business quarter. R&D professionals, from the C-Suite to the lab, need to keep a close eye on new developments and disruptive technologies that can become game-changers. How to watch for these “drivers” is an important skill to learn and execute. The market drives the R&D agenda, not the other way around. Developing a market-driven approach to research is crucial, and one of the only ways to stay ahead of the curve.