Thursday Keynote

Innovate the Way You Innovate!

Thursday, November 3, 8:30 - 9:30 AM

Speaker(s): Stephen Shapiro

Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it. What if “thinking outside the box” actually kills innovation? What if failure is not a necessary component of innovation?

It’s time to innovate the way you innovate. In this highly interactive Keynote, you will discover that innovation isn’t just about generating occasional new ideas—it’s about staying consistently one step ahead of the competition. These pragmatic approaches shared in “Innovate the Way You Innovate” have increased innovation ROI tenfold or more.

You will discover why:

  • You don’t want to innovate everywhere. Avoid trying to improve every aspect of your business. Instead, “innovate where you differentiate.” Focus your energy where there is the greatest potential impact.
  • Asking for ideas is a bad idea. Avoid suggestion boxes or abstract questions. They create a lot of noise and wasted energy. Instead, provide well-framed challenges to increase creative output. “Don’t think outside the box, find a better box.”
  • Expertise is the enemy of innovation. Breakthroughs are rarely developed by experts within your industry or area of specialization. Instead, reframe your challenge to find solutions elsewhere.

For more than 20 years, Stephen Shapiro has presented his provocative strategies on innovation culture and collaboration to audiences in 50 countries around the globe. Our special R&D 100 Conference Keynote will challenge us to rethink the traditional methods of innovation.